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Still, the amount of people that will buy an expensive console for a few games are not enough. Casual gamers are far more important, which has been shown by sales of Madden, GH, WiiSports, etc. Those "system sellers" don`t matter to them, and they will pick the cheapest console. You say PS3 will take the lead when it goes down to $300-250, but when that happens...Wii will likely be $50-80 adn 360 $150.