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NJ5 said:

Skeeuk said:

NJ5 said:

radha said:
anyone thinks that sony will have money for the ps4's is R&D with the ps3 not making real profit? i mean it will never make back is R&D and production cost. The ps3 erased the ps2 LTD profits so i wonder if they will have any money to develop the PS4, if there is a PS4?

It depends... Sony will have money for some things but not for others. They'll have to choose... Should they keep their phone and music business or not? Should they have so many TV models or not? Should they be in the gaming market or not?

Hard decisions are coming, but I won't pretend to know the outcome.

 

 

how the hell do u know all that? ur talking jibberish

Because the loss of revenue due to exchange rates (around 15-20%) is much larger than their profit margins. I'd be surprised if Sony's losses were less than $1.5 billion in this quarter, and I'd say "wow" if they manage to lose less than a billion. Only some massive hedging could do that, and nothing I've seen points in that direction.

I have posted the calculations elsewhere but it's getting tiring so I won't do it again. Just wait two months for the financial report.

 

 

You mean Sony right? Not SCE.

I agree that Sony will have a bad Quarter, but not as bad as you say. The exchange rate only affects part of their busienss, since they have business all over the world.
Don't expect a loss for Sony, but if things continue we might see a loss for SCE, which is devestating in the most important Q of the year. LBP, Motorstorm and Resistance didn't sell amazing and are not the profit makers SCE needs. Another negative financial year will seriously affect SCE I'm afraid. Sony was very unhappy last year, but this year they won't have the means to carry the SCE burden anymore, because the whole company is performing bad.