Sony: "No Plans" for March PS3 Price Cut

[amirnetz]

Max King of the Wild said:

Building off what these two have said...

Wait no I won't they covered that part perfectly I'll cover this part

LYING WILL BURN BRIDGES WITH JOURNALISTS??? WHAT THE HELL ARE YOU TALKING ABOUT?

Journalists aren't about being buddies with companies. They are all about getting news and the next bit of information. If Journalist gets lied to they still will be reporting the latest news that has been said... and they won't hold it personally because when they information comes that it was a lie they will be right along side the company getting the next news out of them.... if anything will hurt a journalists relations with a company it would be "No comment, No comment, No comment" because then the journailst has nothing to report and they wasted their time and efforts getting news and they got squat. And then next time they will just be like "Last time they didn't give me ANYTHING to work with that place is just a waste of time for me" 

You guys really have no clue how this business works. You really think that a company can just lie to journaliests and get out of it clean?

Journalists crucify companies that lie to them. It's not like they are taking it personally. In fact they kind of love the new drama. Journalists love this staff becuase it adds color and interesting angles to the story and you can bet that they'll mention it at every opportunity. They'll start mentioning the previous credibility laps in every future piece about the company and they'll enjoy tarnishing the reputation of the company at every opportunity.

Just as bad, they also start asking other sources to confirm the company's story and allow the competitors to tell the story instead of the company - which is exactly what you want to avoid as a PR person.

Guys, this is ABC of PR. Don't lie to journalists. There are so many easier ways out of a tough situation. "No comment" works very well when it comes to handleling rumors and speculations and this is a standard practice. "It is against our policy to discuss X" is also a good way to handle such situations.

The collateral damage of tarnished credibility is so so high that it is just not worth while to engage in lying.

Believe me guys, I am doing this staff for a living.