I like his position.
But, the problem with Madden or FIFA is that I don't get the feeling that the Wii version has something superior to its HD counterparts.
In the Tiger Woods case, you have either the beautiful scenery, for the HD version, an added value for a golf game, or a better gameplay, for the Wii one - doing the actual swing is more immersive than just timely push buttons. And so the 2 versions can legitimately coexist and sell decently.
For Madden and FIFA, the Wii version seems to play different, but not better. It is then trashed in the graphical department.
The other problem is the 'All Play' brand. When I see a tag attached to a game, I feel like it is not the 'real' version of the game - especially when the unlabeled ones are sold next to it. It sounds like, for example, 'FF7 : Crisis Core' or 'The Sims 2 : Appartment Life', a spin-off or an add-on. To have a different cover reinforces that idea.
But, still, from what I read, to me he seems like on the good way to succeed.







