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FishyJoe said:
Go off the financial reports. Those are required to be accurate by law. Press articles and PR statements don't have have the same threshold for accuracy.

Yes, there are different standards, but both are required by law to be accurate (USA law - Sabrens-Oxley).

The main difference is that the board, CEO and the CFO are personally responsible for the financial reports accuracy. The company in general is still responsible for any business performance public statement and can be found liable if it is falsely made. 



Prediction made on 11/1/2008:

Q4 2008: 27M xbox LTD, 20M PS3 LTD . 2009 sales: 11M xbox,  9M PS3