For microsoft's audience, online is important and Xbox live is a great online service. That's probably why they bought the Xbox in the first place. However, sales show that for most console buyers, online is not high in their priorities of console features.
Nintendo's online strategy is obviously very different from Microsoft's (and Sony's) in that they are not trying to emulate the online scene in PCs for their console. And why should they? Why should they copy Microsoft's online strategy when that strategy hasn't helped MS outsell the Wii?
As has been mentioned here already, Xbox Live community is not very forgiving for newbies. Nintendo's strategy seems to be easing these expanded audience gamers into online. If they follow XBL's path, it's as if they threw these new gamers into the deep end of the pool.
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