Sony: "No Plans" for March PS3 Price Cut

[amirnetz]

Max King of the Wild said:

amirnetz said:

Careful here.

The standard response from a company is "we do not comment on rumors and speculations".

Here Sony went much stronger. They outflat denied it. If they are lying, it will come back to haunt them and kill their enterprise credibility. They know it and they are very careful with what they say. So if they denied it, you should assume they have a good reason to believe that what they said is true and they will not be caught lying.

 

 

 You're new so I'll give you the benefit of the doubt... lying is nothing new to companies. no this wont hurt their credibility. no people wont remember they denied it 5 months from now.

You are young and inexperienced so I'll give you the benefit of the doubt.  Lying to journalist is something that every PR department in a corporation will avoid like the plauge. They will hide the truth, they will bend it, they will not answer the question, but the will not knowingly lie.

I know it is hard for you to understand it at such a young age, but here is how it works: the PR guys need the journalists and they need to maintain good working relationships with them. They cannot afford to burn bridges with them (which is what lying gets you in this business). They cannot afford to alienate them. They want to have many another conversations with the journalists in the next year.

So they don't lie. Instead they have a nice convention for whenever the situation is unpleasent: "we do not comment on rumors and speculations". Sony chose not to use the convention but instead flatout denied it. This means that they are sure there is no price cut planned for March. Maybe there is one planned for April, maybe even for February. But not for March, for sure.

Lesson is over. You can go home.