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I honestly don't understand why the gap between the PS3 and 360 wasn't huge weeks before this.

Anyone living in Europe at the moment will realise that Microsoft are almost rivaling Nintendo at the moment for advertising. Some days I actually see more 360 ads then Wii ads. On the other hand Sony are simply not advertising their system at all.

This massive marketing push is paying off.

If it's mostly the hardcore that buy systems in off-holiday weeks, expect the gap to get even wider between the 360 and PS3 as we come closer to Xmas. The price difference of the two consoles is huge, and Microsofts are throwing millions and millions at advertising. When it comes to buying presents for others there are going to be only two viable choices.