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bbsin said:
R2 had pretty awful marketing and "subpar" graphics (compared to other games). I was actually expecting 450k since Sony has been hyping this game for awhile, but all of a sudden their marketing support for R2 plummeted. It should have done better if there were better ad campaigns and more commercials.

Sony should of pulled an MS like Ad campaign for R2, sales could of easily been double.  The gears2 Tv ads run non stop all day on just about all the channels i watch.  I've seen there ad over 100 times and i'm not joking.