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11-12 million people bought WoW in total up till now, which is not mindblowing in any way. Look at sales figures for The Sims series, which is more typical PC fare for a more casual audience.
When seen in context with how many PC's are available for people to play on throughout the world, sales for most games are pitiful at best.

PS: I wish Blizzard would finish up some of those other games we love them for, like Diablo 3 and Starcraft 2, the MMO gamers are getting all the love (yes, I do realize how much money Blizzard are making off of WoW, I'm not an idiot, but I should be allowed to feel a little disappointed with it).