Sony's answer to MSFT's price cut this holiday season is:

[Infamy79]

Bodhesatva said:

MontanaHatchet said:

Sony needs to understand that to most consumers, the actual cost of something is far more important than the value.

 

 

No, no, no, no Montana, this is nonsense. Obvious example: if a Toyota Camry were sold for 500 dollars, what would happen? Answer: The Camry would make up 99% market share within weeks. I don't think that's an exaggeration at all.

Value is a perception. Some products (like the Camry) would sell ridiculous amounts at 500 dollars; others would not (let's say, a normal box of Kleenex).

The problem is that most people do not value a Playstation 3 at 500 dollars. Or 400, apparently.

Except that's like saying a PS3 that sells for $5 would have 99% of the market. I know what you're trying to say, but if its a little from both sides.

It's like Mercedes Benz, they charge a premium for their product because they have a high perceived value, but at the end of the day, if you can't afford one, then it doesn't matter how much value it has, you simply can't afford it.