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In a recent IGN Nintendo Minute, Perrin Kaplan, VP of marketing and corporate affairs, commented on IGN's MP3 Anti-Hype article. Among other things, she mentioned traditional advertising and more "surprises" to come from the Preview Channel:

To answer one of your other comments, we still have a lot of our more traditional marketing efforts planned. People will see it all shortly, from ads to many of the usual tactics we use to support our key products. Plus: a few more surprises like the Metroid Prime 3 Preview. And no, I'm still not going to spoil the fun and tell you about it ahead of time!

This is one of three things: new gameplay mechanics, new boss/character revelations, or a demo. I'm banking on option number two, anyone else think so?

Plus, hate to brag, but I totally called this in my Metroid Strategy blog.