Erik Aston on 26 March 2007
Louie said:
Ovelia said:
Brain Age is not unexpected in Japan as brain training activities are already a BIG trend supported by the Japanese government there at the time of its release, and the professor you see in the game is actually the main promoter of the whole movement.
Read what Nintendo executives and spokesmen said: It was unexpected. They believed it could sell good but nobody believed it would be a 4 million seller...
And how about the Western sales... 1.4 m in NA? 2 million shipped to Europe? And still selling consistently.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
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