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@ scottie, having more games than mac is certainly a major factor for them. When I was in a mac store recently, one of the main games that they were displaying was Call of Duty 2! for the same price that it launched on the Xbox 360 at £40

Anyway, I think Sony's is the much better strategy, especially as most of the 3rd party exclusives seem only timed, and when it is a much more even market than past gens (I know Wii is winning, but PS360 is doing far better than GCXb) not many publishers are want to only want to put games on one system. Sony's 1st party (+ Insomniac) is why I bought my PS3, and I just hope the expand Naughty Dog so they can make 1 game a year...