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@Kowenicki

I don't think the price point was directly Sony's choice , it was the end result of cramming the Blu-Ray , Cell technology into the PS3 I don't think Ken Kutaragi woke up won morning and said "let's make the most expensive console known to man" .

the crazy success of the PS2 , the potential royalties of a succesful blu-ray , the marketability of new "cell" technology and it would have apearthat the PS3's archictecure was a no brainer.