Dallinor on 22 October 2008
When it comes to Europeans desires, tastes and preferences it would appear that out of the HD consoles they simply prefer the PS3 over the 360.
Without even mentioning the price difference between the two consoles it must also be taken into account that there is currently a massive 360 ad campaign underway in Europe. I've seen at least one 360 advertisement on TV every day for about a week and a half. It must be costing them millions.
MS are doing well (tracking above Xbox sales), but they need to remain focused on building up their brand strength in the region.
