nordlead on 20 October 2008
| FishyJoe said: Traditionally betas are used to do final product testing, however marketers have seemed to hijack the term to use as marketing demos. I remember when beta testing actually meant something and you had to actually do work to maintain your status as a tester. Now it seems betas are nothing more than a promotional tool used to build hype for a game, since there is no realistic way to make changes after a product has already shipped. At what point did betas go from the hands of developers to the hands of the marketing team? |
I just had a conversation about this. I think it happend when Google launched all their products and not a single one of them left Beta. From that point on it was "cool" to launch betas rather than the real applications.
