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illuminatus said:
Sony has lost this gen and they know this for 1 1/2 years.

They are hard at work preparing the PS4 for a possible launch in mid/late 2010.

There is no need for MS to launch a 720 in 2010. I expect 2009 to be the year with the best sales of the 360.

Launch a console and then replace it after 4 years? we're not talking about MS here.