I find that when many companies are on top they seem to start working less hard and take things for granted than they would if they were struggling in second or third place. For example Nintendo isn't even putting much of an effort into the two of the biggest gaming shows this year, Leipzig Games Convention, which is the biggest in Europe, and Tokyo Game Show, which is the biggest in Japan (and likely the World since E3 was downsized).
I know some people will reply back that Nintendo usually doesn't do much at the Tokyo Game Show anyways but strangely enough back in 2005 when they were struggling they made an appearance and a presentation and made an effort.
As for Metroid Prime 3 they know it's going to sell and since their other games have been having fantastic sales and the company as a whole is doing extremely well and they don't have to rely on the game to try to increase sales of the console they likely don't feel the need to go out of their way with building hype or having a huge advertising budget for it.
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