Why I believe Sony have to drop this price this year.

[ZenfoldorVGI]

libellule said:

1/ what is the link between Sony and F1 ?? (plz)

2/ if sony drop the price = more lose for us them (lol) = very BAD

3/ no need of price cut

Sony is trying to make "understand" that next gen begin in 2009 with the 300$ PS3.

That is why they are so calm ... they are in the defensive/resistant phase.

Expect Sony/Xbox360 to be very close this Xmas (like last year)

 

If that's true, then Sony is missing an opportunity. They could drop the price this year, and crush the 360. They may never get another chance this great again. Slim 360/Halo Xpak could exist and launch next Xmas, you never know. Sony has a chance this Xmas to destroy the 360 with a price cut. It would only hurt their short term profit, and it would grow their userbase, while reducing userbase and buzz around the new lower priced 360. It's not that Sony needs to cut the price, but if they did, it could deliver a crushing blow to the Xbox 360, and knock its comeback run out cold.

If they don't, they probably won't ever get another opportunity this good, to derail the 360 as completely as a huge price drop for Xmas could.

If the 360 manages to outsell the PS3 this christmas, its yet another missed opportunity chalked up to Sony's "coasting" strategy, in which they sacrafice presumptive IPs, future selling points, and market position via competition, for short term profit and success in the eyes of shareholders. Yes, Sony needs to turn a profit with the PS3 eventually, I just hope the PS4 doesn't pay for it down the road.