360 big in Japan, but new PS3 could usurp lead

[Jordahn]

Bitmap Frogs said:

Jordahn said:

Sansui said:

If you're looking at Japan and this generation in particular as a complete microcosm, then yes, total disasters.  But, Microsoft's strategy has allowed them to pick up third party games from Japanese developers that appeal to NA and Europe too and improve their brand perception in Japan.

This generation has been all about games and online service, and MS is building a compelling portfolio in both.  They can't afford to be third place this gen if they want to start being regularly profitable.

Investment in Japan = worldwide investment.

 

Didn't Microsoft themselves said something along the lines of winning Europe was a key to winning the console wars???

 

 

Up to a certain point and depending on the regions, european gaming tastes sort of overlap with japanese gaming tastes.

MS's investment in Japan might not be reaping anything in Japan but it's sure helping them broaden their portfolio outside. Didn't you notice how many users of this site got themselves a 360 after the onslaught of jrpgs was announced?

 

[shake head]