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It's clear to see that MS has no clear strategy.

They switch up all the time.

First it was 'First to 10 million sold wins the console race', then it was 'EU! EU! EU!' and now it's 'all about Japan'.

This is all the span of about a year.

They have no idea what they are focusing on, and it's hurting them immensely. Putting all the money that they put into Japan into EU would have yielded immensely better results.