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Millennium said:
Nintendo's kiddy image pre-dates the PS1. If you really want to pinpoint when it began, read up on the console versions of the first Mortal Kombat game.

Different issue, but I understand what you refer to. That was more of a definition of violence in the home taken into uncharted waters, as MK2 had blood in it. It wasnt common to have that level of graphic violence in a game at that point in time. It has nothing to do with "kiddie" or anything in that vein. The whole kiddie thing truly started with the push to Pokemon by Nintendo in that time period, and Sony just kept telling everyone that all Nintendo cared about was catering to the little kids with their Pokemon. That was what the true start of the whole "kiddie" argument from the Sony camps.