rumor ps4 might use ps3 cell chip

[goddog]

pt 3
SCE, now with the game machine of the generation, has been forced never large bitter fight. Circumstance although it is being improved, has lagged behind to Nintendo Co. Wii, with largest purpose of the current generation machine that it opens up the new market. To do enormous investment, high cost & By the fact that PS3 which is attached to high price falls to predicament, the PLAYSTATION strategy of SCE is making big modification unavoidable. Because, “equation of the victory” of the former game machine is deteriorating. 　So far, there were several [seori] in game machine war. Doing high early investment, the one whose efficiency is high in regard to competition the advantage, first being able to sell even at high price, if it reduces price, the user spreads, if it pulls [hadokoagema] with the high performance, it is the diagram that with time it spreads to also casual [gema] layer. But, with the success of Wii, the question mark has been attached to [seori] such as that for the present. 　As for the reason of the success of Wii, as for efficiency being able to meet, holding down, it decreases investment and cost and low doing new proposition with thing, human-machine interface and the method of playing the contents which are attached to price, low price it is among other things from first to aim for [kajiyuarugema] layer with intuition interface. When we assume if after Wii, rule of game machine war changed, the development expense whose also SCE is low and it is necessary to aim for production cost. On that, the strategy which aimed for casual layer must be raised. That SCE, relatively low cost will designate PS4 as the hardware, when we assume that have assumed it is presumed that it is because of such background. In addition, SCE itself, because it is difficult to take the plan whose risk is high Hisashi 夛 unlike wooden age well, there is a possibility of flowing to the plan whose investment is less. 　SCE designates Cell B.E. as the base, already one reason probably is sale time. Now as for the generation machine, because incremental improvement of the hardware and the software is possible, as for alternation of generation of the hardware it was thought that the span is long. But, what the movement of present SCE suggests, is that SCE has planned the development of the next generation machine until recently with the same span. 　SCE this time 1 years was largely led/read in Xbox 360 of Microsoft which precedes. As for Microsoft, at the time of the first generation Xbox, the environment for software development which is superior than SCE was arranged in spite, 1 years by the fact that it is late failed. Because, as for major [gemudeberotsupa] the game engine with PS2 had already been made the time where release it does the development kit of Xbox. Then, it succeeded in taking lead/read at many areas of the world marketplace with Xbox 360 the fact that it precedes in PS3 as a proposition. Presently, Xbox 360 is being overtaken by PS3, but it was possible to make the considerable basis in the market. 　If the teaching of Xbox 360 is utilized, as for SCE it is necessary to throw the following machine more quickly. In the game machine, to actual product shipment above lowest being from tip/chip development start, 3 years, usually as for 4 years it is necessary. For example, when it tries that SCE will throw to 2011, it is necessary to hurry plan rather. And, as for the shortcut which is developed fast, it is to improve existing architecture.