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It makes me kind of upset too. For the past couple of months I would go to my Fry's and there'd be little to no PS3s, but a good amount of Elites, Arcades, and Pros...yet all their ads show multiplats with the 360 version in front of the PS3 version....not side-by-side, but pasted right on top of the PS3 version (with the PLAYSTATION3 logo poking out of the left side, other than that, full 360 box art), so unless you know the game is multiplat, you'd think it was 360 exclusive.......