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TheBigFatJ

Stockpiling makes a lot of sense.

The reason it is better to have more product during the holidays serves a few purposes.

1) The demand is always higher during that season, and with it brings extra sales (accessories and games). The same sale during the summer might not be accompanied by extra games and controllers purchased. This is also better for the stores because it means more consumers spending more money during the time of year where they go in the black (make profit).

2) It's a brilliant PR move to outsell the competitors during the holiday season. If they only had roughly 400,000 Wii's during november and 400,000 for december in NA, they would lose to both Sony and Microsoft.

3) Many people who have been waiting since last christmas for a Wii will probably jump ship, tired of waiting for a whole year for a product that will continue to be in short supply. Having extra stock gives them a better chance of finding it during the holidays when everyone is looking.

I'm not sure why you are so convinced they aren't stockpiling. Losing another holiday to the 360 would be foolish.