NPD, GfK, Media Create collaborate on global sales figures

[TheSource]

Hmm

So this is Famitsu and not Media Create huh?

This is very rough on my part but the global breakdown *by units - not revenue * is something like (i'm sure ioi has it down more precise than this) -

USA - 40%

Japan - 14%

Other Western/Northern Europe (Portugal, Italy, Norway, Denmark, Sweeden, Belgium, Lux, Switzerland etc are up to 1% each) 10%

UK & Ireland - 9%

France - 5%

Germany - 4%

Spain - 3%

Latin America (Mexico down to Panana through the tip of Chile) - 2.2%

Canada - 2.8%

China - 2.5% (the big three do have a small presence here)

Eastern Europe (Poland, Russia, Greece, Turkey, etc) - 1.5%

Australia & New Zeland - 1.5%

Central Europe - (Romania, Czech Republic, Austria 1.3%

Korea - 1%

Hong Kong & Other South East Asia (Hong Kong, Vietnam, Phillipines, etc) - 1%

Western Asia and the Middle East  (Saudi Arabia, UAE, Yemen, Israel, Egypt, Jordan, Syria, etc) - .7%

South Africa - .5%

Other Africa & Asia - .5%

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However close I am on the break down, if they are only going to base it on US+UK+Japan (probably includes Ireland & Canada and maybe Latin America estimates) your talking only 60-70% of the global market at most. Frankly none of these companies have 100% market coverage either, which means for the prices they will charge I think its essentially
highway robbery. You can say what you want about VGC data but we don't charge for it and we release estimates for the entire world every week.

The way I look at it is if they have 65% of the world market, and an average of 70% market coverage in those markets, theoretically the data could be (0.65 * 0.70) in worldwide tracking coverage, in other words its only 45% of world sales. Now that doesn't mean its 45% accurate, but the other 55% of world totals would have to be estimated which means even a 10% over/under estimation of the regions and data not covered would be 5% off worldwide. Its one thing to be off 5% in Japan...but 5% off worldwide is literally $4,000,000,000 off which is why I wonder if people would really pay for the data.

The other thing is I very much doubt this cumulative "worldwide" information will be released publicly very often.

 

I'm sure BKK2 or ioi will drop by with their worldwide estimates at some point.