Interesting NPD analysis

[John_Doe]

Sqrl said:

Bodhesatva said:

Here we go, I just did cross analysis.

PS2 owners are:

~2% less likely to buy a Wii than the average consumer
~3% less likely to buy a 360 than the average consumer
~16% more likely to buy a PS3 than the average consumer

So it seems likely that "brand loyalty" nets you about 15% better sales among your base of past-generation users.

 

How are you getting those numbers?

[(21/18)-1] x100 = 16.67

[(38/39)-1] x100 =-2