@Soriku: Yes and no. By targeting kids, you may be able to get lifetime customers, but that is possible only if the product itself appeals to the kids when they grow older.
Let's say that when you start, you're able to tap 20M kids. Time passes and after 10 years, you're able to tap 20M kids again, but now you face a problem; what to do with the 20M kids, who are now teenagers. You have tapped 40M market, but you may not be able to tap but half of the crowd, unless your product appeals to both.
Let's now look at what Nintendo tries to do:
They try to tap the kids market.
They try to tap the teens market.
They try to tap the adults market.
It's no wonder that Nintendo isn't as strong in the teens market, as it is among the other two, since it's the group that has grown up with the Playstation and they recognize the PS brand the best, while Nintendo captures the kids with it's games that appeal to them and the adults (to an extent) have grew up with Nintendo.
Now what Sony is after, is that they try to move up with the crowd that grew up with the PS brand, but their problem is, that when Sony entered the games market, they captured the audience that had grew up with Nintendo and Sega and who are now between ages 20 to 30, they are building up their families, raising their kids etc, which means that their disposable income (and time) to games is secondary in comparision to their families. And the teens group? It's the most lucrative market Sony can tap right now, but it faces its worst competition from music, booze and clothing.
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.
