@Diomedes1976
Last part of your statement, you are assuming that the demographic that is purchasing the Wii is split between Nintendo fans and non-gamers. That is pretty absurd, especially considering this thread (http://www.vgchartz.com/forum/thread.php?id=4541&start=50#end). You can believe what you want, but making claims like that is simply absurd.
P.S. While I do not have a link, it has been said that only 10% of people purchasing a Wii did not own a console last generation.