Some semblance of modesty would be much more endearing than this "acknowledging your competition when you clobber them, pretending to be in entirely different markets when you don't" stuff. Everybody from Aaron Greenberg to Sir Howard Stringer seems to do a ton of trash talking, and it's just become so old. Does nothing more than fuel the fanboy fires.
It can be amusing because sometimes the spin can be pretty creative. But not much need for spin from Sony this past month.







