Unless Mass Effect 2 doesn't bring in profit, which is unlikely, I don't think they'll be financially in any trouble.
EA is deep in the red. Financially they are in big trouble. They need all the sales they can get.
Their only problem is biowares agreement with microsoft.
And you shouldn't wish for the game not being more multiplat than it is simply because you need to justify having multiple consoles. Atleast that's my opinion. The fact that you want to differentiate them is fine, but this is a third party title and what you say is the same as saying that you wish anyone who only has a ps3 won't be able to play this game.
This is one of those cases where the quality wouldn't be affected by it going to more machines.. as it is already multiplat (again pc)
Regardless. I'll get it for my pc sometime like I have the first.