Because it doesn't need to...yet.
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Good question. It could use a price cut. I don't believe one would have a huge impact, but it would definitely have some. When a company has to lower its forecasts by 1-3 million units without any apparent supply problems, something's wrong. Really the question is: how important is gaining market share? Apparently the answer to that question is: not important enough.
The reason Miscrosoft won't lower the price is because it's doing so well. Basically, they are maximizing profits. Why lower the price when people buy it for the amnount it is.
a 150 core system is actually an interesting thought. That would put Nintendo at a crunch. Price has been a big factor for people buying Nintendo. But if they compared Xbox360 and Nintendo side by side, and Xbox looked better AND was cheaper, then Nintendo would be in trouble.
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Basically they don't need to. MS and Sony don't still see the Wii as a competitor. So, as for MS they are happy with its selling performance in US and EU. (Japan price is cut to a loss already). The US and EU price will remain high until one of two things happen: A. PS3 sales rival 360 in one of these two markets for two consecutive months. B. The smaller chip comes out and *after* the price reduction they will still be profitable on each model sold. I still think that in June/July one of these two things will happen. My personal bet is on B, as I don't see PS3 selling better than anyone in US or EU until their price drops by at least $150.
They aren't dropping the price because they are aiming to be profitable for the first time in the Xbox division's history by the end of the year. Fact 1 = a price drop will make no difference in Japan Fact 2 = they are $200 cheaper than their main competitors without a price drop and selling better then them in the biggest market Fact 3 = there is pressure from higher-ups to get profitable; lowering the price would move them away from this goal But this hardly rules out a price drop later this year, especially if 360 sales slow in the U.S. and Europe compared to PS3.
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