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Forums - Sales Discussion - The January 2009 NPD Thread (Data @ 6:30 PM EST)

samus aran rules on 13 February 2009

It seems Nintendo is finally not just king when it comes to hardwaresales but has now overtaken Microsoft in the softwaredepartment as well.

20 out of the top 30 selling games for Nintendo is simply outstanding!



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DirtyP2002 on 13 February 2009

I want to see Sony and MS spin. Sony has a hard job to do.



Imagine not having GamePass on your console...

Sullla on 13 February 2009
TheSource said:

Nintendo's internal tracking is proven to be quite good once again. Week one in this graph is the week ending Jan 3 2009, the last December 2008 NPD week. The next three are for January NPD, and the last week had yet to happen, but Nintendo apparently performed well in this week too: [graph removed]

Week 2 is 70,000

Week 3 is 140,000

Week 4 is 260,000

So week 5 of 2009, the fourth week of January NPD was likely about 210,000, which makes sense given week two was shortages week, and week three and week four on average come out to about 200,000.

Does that mean that we should expect to see an NPD result of roughly 800,000 for Februrary, now that the Wii shortages are over? Going to be interesting to keep an eye on this!

 



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End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)

Sardauk on 13 February 2009

http://www.gamesindustry.biz/articles/ps3-in-24-5-percent-year-on-year-decline

24% drop from last year apparently...



 

Evan Wells (Uncharted 2): I think the differences that you see between any two games has much more to do with the developer than whether it’s on the Xbox or PS3.

Esmoreit on 13 February 2009
FishyJoe said:

The Nintendo spin:

Nintendo kicked off 2009 the same way it finished 2008: with a bang. While the video game industry grew by $150 million (12 percent) year-on-year, Nintendo’s total sales grew by $300 million in January, offsetting declines on other platforms.

Sales of the Wii™ console in January were up 148 percent over January 2007, with nearly 680,000 units sold, according to the independent NPD Group, which tracks video game sales in the United States. Since Wii launched in November 2006, it has sold more than 18 million units in the United States.

Sales of the Nintendo DS™ system in January were also up 99 percent over January 2007, and it once again was the top-selling portable system with more than 510,000 units sold. Since Nintendo DS launched in November 2004, it has sold more than 28 million units in the United States.

“Nintendo’s significant contribution to January’s industry growth validates our internal research showing that Nintendo continues to expand the gaming audience,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “We are excited to see that consumers, new and existing, are choosing to entertain themselves in new ways with the diversity of our software lineup.”

Similar momentum was witnessed in software sales, with 20 of the top 30 games of January made for Nintendo systems. Of those, five games made for Nintendo systems finished in the top 10 best-sellers of January. These games include Wii Fit™ at No. 1 with more than 777,000 sold, Wii Play™ at No. 2 with nearly 415,000 sold, Mario Kart™ Wii at No. 3 with more than 292,000 sold, New Super Mario Bros. for Nintendo DS at No. 7 with nearly 135,000 sold, and Mario Kart™ DS at No. 8 with more than 132,000 sold.

First time I see somewhat of a snide remark from nintendo...

Anyway, Microsoft:

Quote:
Microsoft: January Xbox Live's Biggest Month Yet

Microsoft's Xbox Live online service had a record month in January, the company announced, driven by strong interest in its Netflix partnership and exclusive downloadable game content.

Following today's industry financial results courtesy of NPD, Microsoft announced it has reached 17 million Xbox Live users, and also trumpeted its 33 percent year-over-year hardware sales growth as the company claims "holiday momentum carries into 2009."

More than a million users have taken advantage of the movie service that allows Netflix members to stream content via Xbox 360 consoles, and Microsoft says 16 movies have been watched on average per household since the feature launched in November.

The demo for upcoming RTS Halo Wars, from effectively-defunct Ensemble Studios, set a one-day Xbox Live demo download record and reached 2 million downloads in a week, the company states.

As usual, Microsoft's post-NPD release focused heavily on its system's games' high Metacritic average and on Xbox Live's success -- Live as a service gained more users than it had in any previous single month, which Microsoft pins on the Netflix deal as well as recent and upcoming DLC for games like Fable II, Grand Theft Auto IV, and Fallout 3.

The company also continued to boast about its high game attach rate among its user base, with an average of 8.1 games sold per console.

Apparantly, NetFlix is very important to Microsoft. It almost seems to be more about the videoservice then the games.

But...no Sony Spin this month?

 



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samus aran rules on 13 February 2009
Esmoreit said:
FishyJoe said:

The Nintendo spin:

Nintendo kicked off 2009 the same way it finished 2008: with a bang. While the video game industry grew by $150 million (12 percent) year-on-year, Nintendo’s total sales grew by $300 million in January, offsetting declines on other platforms.

Sales of the Wii™ console in January were up 148 percent over January 2007, with nearly 680,000 units sold, according to the independent NPD Group, which tracks video game sales in the United States. Since Wii launched in November 2006, it has sold more than 18 million units in the United States.

Sales of the Nintendo DS™ system in January were also up 99 percent over January 2007, and it once again was the top-selling portable system with more than 510,000 units sold. Since Nintendo DS launched in November 2004, it has sold more than 28 million units in the United States.

“Nintendo’s significant contribution to January’s industry growth validates our internal research showing that Nintendo continues to expand the gaming audience,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “We are excited to see that consumers, new and existing, are choosing to entertain themselves in new ways with the diversity of our software lineup.”

Similar momentum was witnessed in software sales, with 20 of the top 30 games of January made for Nintendo systems. Of those, five games made for Nintendo systems finished in the top 10 best-sellers of January. These games include Wii Fit™ at No. 1 with more than 777,000 sold, Wii Play™ at No. 2 with nearly 415,000 sold, Mario Kart™ Wii at No. 3 with more than 292,000 sold, New Super Mario Bros. for Nintendo DS at No. 7 with nearly 135,000 sold, and Mario Kart™ DS at No. 8 with more than 132,000 sold.

First time I see somewhat of a snide remark from nintendo...

Anyway, Microsoft:

Quote:

 

Yes it´s not really Nintendo´s style to slag off the competition in their pressreleases. Notice how they didn´t name any specifics, they just said "other platforms".

If Microsoft or Sony would be in Nintendo´s position they would go full stop boasting and making the competition look as bad as possible. Microsoft usually are merciless with Sony the months they "win" in NPDsales.

 



famousringo on 13 February 2009
Esmoreit said:

First time I see somewhat of a snide remark from nintendo...

Anyway, Microsoft:

Quote:
Microsoft: January Xbox Live's Biggest Month Yet

Microsoft's Xbox Live online service had a record month in January, the company announced, driven by strong interest in its Netflix partnership and exclusive downloadable game content.

Following today's industry financial results courtesy of NPD, Microsoft announced it has reached 17 million Xbox Live users, and also trumpeted its 33 percent year-over-year hardware sales growth as the company claims "holiday momentum carries into 2009."

More than a million users have taken advantage of the movie service that allows Netflix members to stream content via Xbox 360 consoles, and Microsoft says 16 movies have been watched on average per household since the feature launched in November.

The demo for upcoming RTS Halo Wars, from effectively-defunct Ensemble Studios, set a one-day Xbox Live demo download record and reached 2 million downloads in a week, the company states.

As usual, Microsoft's post-NPD release focused heavily on its system's games' high Metacritic average and on Xbox Live's success -- Live as a service gained more users than it had in any previous single month, which Microsoft pins on the Netflix deal as well as recent and upcoming DLC for games like Fable II, Grand Theft Auto IV, and Fallout 3.

The company also continued to boast about its high game attach rate among its user base, with an average of 8.1 games sold per console.

Apparantly, NetFlix is very important to Microsoft. It almost seems to be more about the videoservice then the games.

But...no Sony Spin this month?

 

Sony's entire PR deptartment has been cut due to the recession. Just kidding... aren't I?

When you think about it, XBL and Netflix are pretty much the only unique features the 360 offers, so they have to play those up in order to differentiate their product. Not sure why they go out of their way to label Ensemble as 'effectively-defunct.' Haha, you guys did great! Here's your pink slip. I know, they're probably just being restructured and shuffled around MS, but still, there's nothing cool about telling them how awesome they are while you shut them down.

Nintendo's PR has been getting more aggressive of late. I think they're tired of getting slandered by the competition and enthusiast press, so they're trying to put Sony and MS on the defensive before labels like 'fad,' 'soccer moms,' and '3rd party failure' stick.



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Slimebeast on 13 February 2009

Amazing X360 sales - 35% increase over Jan 2008! It's becoming the PS2 of this gen in America.

I am very satisfied with the X360 sales - never has a console cost $300 in it's 4th year after launch! 309,000 units in the slow month of Jan is PS2 prime time levels.

VGC and NPD numbers were very close to each others.



Khuutra on 13 February 2009
Slimebeast said:
Amazing X360 sales - 35% increase over Jan 2008! It's becoming the PS2 of this gen in America.

I am very satisfied with the X360 sales - never has a console cost $300 in it's 4th year after launch! 309,000 units in the slow month of Jan is PS2 prime time levels.

VGC and NPD numbers were very close to each others.

What?



samus aran rules on 13 February 2009
Slimebeast said:
Amazing X360 sales - 35% increase over Jan 2008! It's becoming the PS2 of this gen in America.

I am very satisfied with the X360 sales - never has a console cost $300 in it's 4th year after launch! 309,000 units in the slow month of Jan is PS2 prime time levels.

VGC and NPD numbers were very close to each others.

Yes, you´re right. Microsoft is doing great this generation, they have done a stunning work with eating into Sony´s auidence. Today they are so big in America that regardless of what happens in the future it will be very difficult for PS3 to catch up. Because of this I expect Sony to get very few exclusives from now on.

On a side note, if 360 is the new PS2 in America, what does that make the Wii?!