Blu-ray Penetration Over DVD Holding Steady

The holidays were a great time for Blu-ray Disc that saw disc sales capture up to 18% of all home video sales during any given week.

Before the holidays, Blu-ray Disc sales average anywhere between 8% and 10% of all home video sales. A big release such as Iron Man would skew that number towards the top of the range.

With all the Blu-ray Disc players and PS3 consoles opened on Christmas morning the stage was set for Blu-ray to push its penetration higher. One big roadblock still stands in its way: the economy.

A month removed from the holidays sees Blu-ray Disc penetration holding the low end of its holiday trend but not pushing into new territory. Week over week has seen the percentage of Blu-ray Disc sales drop slightly, now residing at 12% for the past week.

Many consumers are still looking for the best deal in these tight economic times which is slowing Blu-ray's growth. Even a couple dollars difference can make all the difference in a tight budget. Case in point: last week Blu-ray saw a 43.5% drop in sales from the previous week while DVD only dropped 11.2%.

February will be a telling month as there are no blockbuster titles scheduled and Blu-ray will have to hold its own on past releases and lower profile new releases. If it can hold above 10% penetration then a new bar will be set. It may take a stronger economy before the next level is reached.

http://www.thehdroom.com/news/Blu-ray_Penetration_Over_DVD_Holding_Steady/4168

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Future is bright blue for Blu-Ray Discs!!

Mm, Mm.

Blu-Ray is the next disc based format confirmed. /thelulzbutmeanzitattehsametime

I give this thead 5 minutes max before we have at least one reply stating:

digital distribution will pawn blu-ray

and another one:

they for sure used revenue instead of number of discs sold to make it look better :D

Wow, that's amazing! With the massive boost that releasing the PS3 gave Blu-Ray it is holding steady against DVD before DVD took off because it was included in the PS2 and had stand alone players at $100 ...

Your post is pure flamebait itself. Stop doing that. That's a warning. 

*chuckles at penetration like a 5 year old*

Exactly what I was going to say.

Do you want to know why Blu-Ray is becoming stronger? That's why: "DVD and Blu Ray Sales had dropped six percent for the year, falling at $29.8 billion." DVD sales have been falling for years and that's the reason Blu-Ray exists. However, Blu-Ray hasn't been able to make up for the loss of DVD sales. What is really effecting DVD sales is piracy and nothing else.

http://www.computerandvideogames.com/article.php?id=206634

Walked into best buy and they had cheap insignia bluray players and bluray movies displayed two days ago the more people see the difference the cheaper it gets it will take off.

a bluray playing on a 720p tv set looks better then an upconverted regular dvd.

but some of these new 120 hz tv's like samsung's newest set looks amazingly 3d. theres such deptand crispness.

makes me sad I bought a sxrd 1080p projection lcd.

still this set works until throw my wiimote through it and have to get another tv.

OOPS dont tell my wife I said that.

its gonna happen at some point but this article is garbage.

the headline of the article and the actual information don't match up.

18% over the holidays, 12% now and dropping much harder than dvd doesn't sound like its holding steady.