Come on man.  Provide a quote and a link.

I think that by "Dead" they mean a new format will begin to emerge. It will take that format some time to take over Blu Ray ofcourse.

I guess samsung knows a lot about blu ray.

see this thread: http://www.vgchartz.com/forum/thread.php?id=53746

Dead? Probably not. Niche? Almost certainly: I'm thinking analogous to Laserdisc. The market has spoken, and Blu-Ray just doesn't give enough more to be worth the price of replacing DVD so soon.

Ofcourse Blu-ray offers more. It offers Hi def Picture and sound. Once you watch a Blu-ray movie I bet you'd never go back to DVD quality, in much the same way that you'd never go back to VHS after watching DVD.

umm, first of all dvd is gonna last a lot longer than the 12 years its been out so far since its still much prefered to blu-ray. i personally don't see any point of blu-ray until the majority of people have hd tv's which will be a few years. sony started making blu-ray a whole generation early to make sense. anyway, 10 years for blu-ray would be a pretty crappy lifespan. who wants to get a new movie collection every ten years? i won't even bother with blu-ray at all if there's gonna be a new main format in another decade, dvd is all thats needed now.

Reading the article and understanding what Samsung produces, it makes sense that they are saying this. Basically they are saying, for Samsung there is no money in producing Blu Ray players. It makes more sense to put the R&D money into OLED, where they see a larger consumer demand. You have to understand that Samsung also makes NAND flash, which to me means they want their NAND flash division to bring in more money (as they have already planned out fab shrinks etc.) then hold onto a drive business which would compete with NAND flash (which could be used in streaming media devices).

I get to watch movies in better then Blu Ray quality format every day and I still watch DVD's all the time.  It's not a big deal, a movie or a show is the same whether it's in HD or not.

Ill tell you something. Technology is normally drip fed to us, in fact blue lasers (the thin ones that read BR and HD discs) were invented 10 years ago.

With PC's and online downloads being a massive threat to "home entertainment" it looks like they had to have a new trick. Maybe cinema's resurgence to 3D next yr is the same thing.

I think Apple's IPhone is pretty clear evidence, soon followed ofcourse by DSi downloads, that discs are dead and its only a matter of time.

Samsung should be doing fine, since their currency has weakened against the dollar/euro. Of course they're also affected by the decrease in electronics demand, but at least they don't seem to have as big problems as Sony.