HappySquirrel, I do think demographics, while not entirely accurate, still give companies an idea of who they should go for, what they should sell these people, and how they will go about selling it. That's my point. Your point about "For the most part every console manufacturer is happy to have support from anyone." is true. A sale is a sale! But you cannot devise an effective marketing strategy based on "we want everyone's money!" That's why there is this thing called market segmentation. Look at it another way: You manufacture dildos, like ranzchic's blender-thingy. Most people that buy dildos would (probably) be female. You then develop your marketing strategy around this fact. However, some men with their backdoors open may buy one themselves. Of course, you as the manufacturer make a sale anyway, and everyone's happy. However, those are residual sales. Another example are cars. I bet you that Ferrari and Fiat look at their demographics very differently. Keep in mind that Nintendo isn't even going after the same people Microsoft and Sony are.