Who else but people at VGC to take it seriously. I mean it's obviously a play on that old Sega Genesis advertisement as one person pointed out.
I mean although I disagree that being a head figure of a corporation should be making such comments, he's only human. He can make Halo, ratchet and Clank is nonexistent, and Twisted Metal is a stupid idea. Great what does it matter you anyways.
If anything it'll only get him in trouble. But really with these comments I only see it as a play on the old Genesis advertisment, which I would bet Sega finds hilarious. No sarcasm.