Wonder how far it will drop after the first kid dies from a paper cut.

There's no way to indicate that the Labo reveal is the cause of that lol... It also rose 2 percent on january 10th with no apparent news to cause that. Same thing on january 4th. Could be because of Labo, or it could just be because of a bullish sentiment for Nintendo overall.

Nice to see an exquisite idea turning into value added.

Labo will outperform BotW in generated revenue.

I highly doubt that.

BotW selling 10 million units will generate about 600,000,000 USD in revenue.
Factoring in Amiibo and DLC, BotW would hit about a billion dollars at the high end.

Labo has very strong casual buzz from what I am seeing.
I would not be suprised to see Labo sell 15 million units lifetime.
15 million units LT, right now: feels like a safe bet.
Given that Labo has a much higher price tag, when compared to a traditional piece of software ($70 USD for the variety pack, and $80 USD for the Robot): it will be easy for Labo to reach over a billion dollars in total lifetime revenue.

Labo also has the ability to generate revenue by selling "skins" to the "player".
Nintendo is offering aesthetic "microtransactions" in the form of customisation kits.
https://labo.nintendo.com/kits/customization-set/
$10 USD, thanks.
Who knows what else Nintendo has in store for Labo.

A company that can get away with selling almost literal trash to the audiences can not be beat. A bunch of carboard... So weird.
I think Nintendo had the idea when they saw people butying Nintendo related cardboard boxes on e-bay.

Just from a personal point of view, but I thought the announcement was great, thought instantly of my neices/nephews and forwarded the video to my sisters, both showed it to their respective husband's too, and all are very excited for the various kits for their kids.

They don't currently own switches, so for them, this is a system seller, something with which they can create and play with their children is excellent, especially one of the fathers who is a real gamer, he cannot wait to build the robot with his two sons and watch them play it. Indulging his love for play with his sons and of playing games in such a nurturing way is a real niche.

Its hard for the people using this site, who are, to a person hardcore gamers (or we wouldn't be posting on a gaming forum) to identify with the people that this is aimed at, not just casuals, but giving Nintendo to a whole new audience who will grow with it.

Both families can't wait for it, both will buy a switch for it, and undoubtedly this will lead to purchase of other games (such as botw for my brothers in law and odyssey for one of my sisters, they will also all enjoy games like snipperclips)

I can well understand a rise in the stock price.

Yes, I also think this might sell new consoles too. I guess a family with no interest in gaming at all might not get a switch for that, but for some people it might be the final push to buy it if they were already looking to buy a switch