Ka-pi96 said:
Would I be right to assume that's only weekends though? But eh, can't really feel sympathy for fox over that. For one thing they shouldn't have bought the rights if they weren't sure where/when/what it would be for. Plus they run fox news so... |
It is only during weekends, but a reason why the World Cup gains so many viewers in the USA is because many sports fans who don't have much else to watch decide to watch the World Cup. In November, during the NFL and NBA seasons, most sports fans attentions are elsewhere.
Obviously this is really only a problem in North America, as the ratings will be very high in Europe.