My scrotum looks better than that.

Fake - Link is running but the guy isn't pressing anything, clearly a still image.

Link is running on screen without the owner touching a button. Besides it looks fake and the console and hub look a bit to clean.

i was going to question that how is it that a they got a early release of zelda but your question is even more on point.  there are probably dev kits and prototypes out there to be leaked by the image of zelda is the give-away that this particular thing is faked.

still, the final thing probably will look kind of close.  there is too much smoke now for the rumors to not be at least somewhat true. 

...but dear god does that controller look terrible in this pic.

Also the complete lack of glare on the TV and the NX is screen tell me this is fake.

I changed the title ( is this the NX -> could this be the NX ), so we don't discuss if this is fake ( apparently it's fake) or real but if NX will look like that! ;) ;) ;)

Fake pic.

Could be easily the design, but materials look to cheap/plastically to be real.

Nintendo has gotten more and more looking like Apple in stuff, and that pic looks like a $15 thing one buys a kid. Like those FrogLeap games or whatever they called.

Its most likely fake.As some userspoint out, the controller looks horrible and seems to have ahorrible built(easily breakable).In other words, seems a prototype, not a final built and at this stage if someone is going to leak something, I hardly think its going to be the prototype.And also Link is moving in the screen, but the guy is not pushing anything to make him move, making me believe they simply photoshopped an screenshot in the TV.All in all, it seems fake.

The image on the TV is literally just a still from the E3 trailer.