SWORDF1SH said: I'll put it another way. If Sony drop to $100, from here on out they will always be $50 less than they could of been. $250 this year, $200 next year etc. Instead of $300 this year and $250 next year etc. Multiply that $50 loss by 60M. (If PS4 sells 100M lifetime so since it has already sold 40M that will mean an estimated 60M to be sold). $50 x 60,000,000 = $3,000,000,000 So will extra hardware, software sold and PS+ subs make up for the 3 billion loss?
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They will sell more PS4's, sell more subscriptions sell more VR headsets and prevent Microsoft from outselling them in the US and UK. Also the more they sell the more developers will support their consoles. This year is huge for Sony, if they can sell a lot of VR headsets (which requires as many consoles sold as possible) they will offer something nobody els offers plus profiting from everything sold. Game, Headset, PSplus, Console.... all profit.
I think pricing it anything over $249,- would indeed cost them money instead of making it, I also think with the VR card that not offering a better console but offering the same in a smaller box for less, deffenitely is a good decision.