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malistix1985 said:

Also a thing to keep in mind, people will buy this AND buy the VR headset which also makes them a profit, with the price range of the console on $249 and the headset at $400, that will convince many people to try out playstation VR, again, to their profit.

This is another added benefit of driveing the price of the console down as much as possible.

It ll help early adoption rates of PS VR, which in turn will justify higher investments into games, which gets more people buying PS VRs ect.

I had forgot about this factor until you mentioned it.

Sony needs to hit 249$ with this. That holiday win is going to be big for them.