It's hurtfull. For the same reasons it's been hurtfull to show nothing about the new Zelda game. How are people supposed to get excited if we know nothing about the thing? How can they expect people to save money for a thing they never saw? How do they expect them to preorder the thing? Do they even have any brains on these marketing teams? Or do Nintendo's higher up simply choose to ignore them? What kind of marketing team chosses to make sure no one know a thing about their products, leaving to speculation, for as long as they can possibly make?
Consoles are'nt cheap, ppl need to save money and preorder. They also need time to really think about it and convince themselves to buy. Most people don't make the decision to buy a 300 or 400$ video game machine overnight.
Also, at E3, the whole world will be talking video games, with nintendo being completly out of the worldwide conversations, putting more weight on them being irrelevant opinion.
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