http://screenrant.com/assassins-creed-pre-sale-ticket-crossbow/

Now it seems that Ubisoft is applying video game sales tactics to the box office when it comes to Assassin’s Creed, as ticket bundle site Kernel https://www.kernel.com/movies/assassinscreed is selling pre-sale ticket packages that range in price from $15 to $1,200. That top price nets the buyer a limited edition replica crossbow based on the weapon that Aguilar uses in the movie. As of the time of writing there are only 18 of those crossbows left, so anyone who wants one should buy it quickly. 

For Assassin’s Creed fans who aren’t quite so flush with cash, the $15 option includes a movie ticket, a digital copy of the script, an Assassin’s Creed watch, temporary tattoos of Aguilar and the historical female lead Maria (Ariane Labed), and behind-the-scenes extras. Packages in between the two extremes include a $600 package that comes with a small statue of Aguilar, a $120 package that comes with a hoodie based on the one Callum wears in the movie, a $60 package that includes a replica hidden blade (another weapon from the games and movie), and a $25 option that includes a T-shirt.

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https://www.kernel.com/movies/assassinscreed 

I didn't even knew this was a thing... wth.. 

Oh, gaming business, stop taking your shit to other media, please.

Why on Earth would you add all that stuff with the ticket? And a 600$ option?? Who would buy that?? They better give you permission to see the film as many times as you want.

I mean... I largely dislike Ubisoft, but to be absolutely fair, those things shouldn't come with the movie.

there isn't even a teaser for the movie

Preorder now for the full trailer!

Ubisoft taking gaming business to a new level

This movie needs to bomb in pre-sales now. If this works you can be damn sure this could trickle into the rest of the film industry in the next few years.

Movies...have changed.
Oops wrong game :P

And you know what the worst part is ? that there are thousands of kids, especially here in Europe, that grew up with the AC games, so even if they only played the shittiest ones (let's say Unity) they'll still jump on this like if there was no tomorrow so it'll never bomb...