EA Doesn't Want to "Nickel and Dime" Players With Microtransactions
by Eddie Makuch on November 17, 2015
"I do think there's a bit of consumer fatigue around feeling like they're getting nickle and dimed all the time. And a lot of mobile games don't allow you to have fun unless you've paid for it," he said. "So we're looking at new models of ways to try to alleviate some of that fatigue that's going on. Some of those might come in the form of subscription-style, but some of them might simply come in different ways to play games over time so you don't feel like you're always getting nickel and dimed." - EA CFO Blake Jorgensen
Full story below.
http://www.gamespot.com/articles/ea-doesnt-want-to-nickel-and-dime-players-with-mic/1100-6432356/