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I complain about microtransactions, but as an EA stock owner, I'm happy that their stocks are performing very well in the last couple of years.  Despite the BF4 and Hardline fiasco, people have almost doubled their money in the last year with EA.  

http://www.nasdaq.com/symbol/ea/stock-chart

I'm not sure how they are making money but they are.  FIFA is still a successful franchise.  People can whine about being "nickle and dimed" by the video game industry, but video gamers, by definition, have no willpower and will buy anything.  Video games also by definition is not life necessity, but people will still pre-order games before investing wisely or even paying bills.   

I'm fine with EA microtransactions or season passes.  Come to the darkside.