It's a shame this wasn't handled like the Bloodstained Kickstarter. Bloodstained did well despite being nothing more than concept art because of the huge social media push that was organized. There were rewards for posting about the game on Twitter, Vine, Tumblr, liking the page on Facebook, making and sharing art, the list goes on. With this Kickstarter, they must have been really dependent on nostalgia because they did almost nothing to keep momentum going. Bloodstained proved that with a properly organized event, the last 24 hours can be an absolute goldmine of cash. Honestly, Bloodstained is probably the best example of how a Kickstarter of any kind should be handled. Everything about it was used to work towards further exposure on various popular social media resources.
Shenmue 3 could have been a much, much bigger Kickstarter than it ended up being. Those 11 million dollars worth of stretch goals would have been far more feasible with the right exposure.