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Ubisoft Explains Why Digital Game Prices Stay So High For So Long On Consoles

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Screw pricing, what about digital refunds? Steam does it, so PSN and XBL should too, under the same conditions. Offering digital refunds will also help drive digital sales, people will take a punt on digital games if they know they can get a full refund if they end up not liking it.



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Didn't they showed yesterday that 56% of their revenue came from digital sales?



I'd actually pay more for physical copies than digital. I just bought the physical copy of DMC4:SE for 20 dollars more than the digital one. *shrugs*



Fuck sake.... that makes sense.



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Ka-pi96 said:
If that's why they stay so high, how does he explain why they start so much higher than physical in the first place then?


I'm not sure how relevant that is in America, but in the UK it's stupid expensive I got Arkham Knight from amazon for £38 whereas on the PS Store it costs £55.

But there might be other reasons for costing more in other countries. I haven't heard any of these reasons but hey..



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AMD Ryzen 9 3900x
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ArchangelMadzz said:
Ka-pi96 said:
If that's why they stay so high, how does he explain why they start so much higher than physical in the first place then?

I'm not sure how relevant that is in America, but in the UK it's stupid expensive I got Arkham Knight from amazon for £38 whereas on the PS Store it costs £55.

But there might be other reasons for costing more in other countries. I haven't heard any of these reasons but hey..

There is a reason for all this. PSN Store and Xbox Live Store and all those, they do not compete with anyone like highstreet stores do. UK competition forces the online and highstreet stores to constantly change their prices, do sales, deals because they compete with each other, probably even talk to each other (one says I'm lowering the cost of CoD this week, the other responds by lowering the cost of Halo or something).

PS compete with nothing, it's the only one available on the Platstation. There isn't another digital store available for PS. So as they don't need to compete they fix the prices. Sadly what PS Europe don't get is how UK stores work, so a RRP of £55 stays at £55 on the store while all other UK retails know you can't sell games for £55 so they lower it to £45 instantly, after that the compete and tussle for your pound.



Hmm, pie.

The Fury said:
ArchangelMadzz said:

I'm not sure how relevant that is in America, but in the UK it's stupid expensive I got Arkham Knight from amazon for £38 whereas on the PS Store it costs £55.

But there might be other reasons for costing more in other countries. I haven't heard any of these reasons but hey..

There is a reason for all this. PSN Store and Xbox Live Store and all those, they do not compete with anyone like highstreet stores do. UK competition forces the online and highstreet stores to constantly change their prices, do sales, deals because they compete with each other, probably even talk to each other (one says I'm lowering the cost of CoD this week, the other responds by lowering the cost of Halo or something).

PS compete with nothing, it's the only one available on the Platstation. There isn't another digital store available for PS. So as they don't need to compete they fix the prices. Sadly what PS Europe don't get is how UK stores work, so a RRP of £55 stays at £55 on the store while all other UK retails know you can't sell games for £55 so they lower it to £45 instantly, after that the compete and tussle for your pound.

You haven't walked into GAME recently have you? xD



PS4 and PC gaming

 

PC Specs:
AMD Ryzen 9 3900x
Zotac Nvidia RTX 2070 Super
32GB DDR4 Corsair Vengence Ram 3200 mhz
1TB Samsung Qvo SSD
Corsair Spec-Delta Case
Asus ROG B450-F Motherboard

GamechaserBE said:
Didn't they showed yesterday that 56% of their revenue came from digital sales?


Large portion of that is revenue from PC and mobile.



ArchangelMadzz said:

You haven't walked into GAME recently have you? xD

I have, bought Lego Jurassic World as a gift from there like 4 days ago (got like 1500 points for free because the guy behind the desk messed up stuff so refunded me and I got some weird points rewards). Anyway, I got LegoJW for £30... here it is on PS3 from the store.

https://store.playstation.com/#!/en-gb/games/lego%c2%a9-jurassic-world/cid=EP1018-NPEB02196_00-LEGOJW0000000001

 

A better example:

https://store.playstation.com/#!/en-gb/games/ea-sports-fifa-16-pre-order/cid=EP0006-CUSA02126_00-FIFA16PRESELLSTA

GAME: http://www.game.co.uk/en/fifa-16-638777

GAME claim that their price is reduced from £50, which is still £5 cheaper than PS store.

Besides, GAME is not the best example, online retailers and supermarkets are always better than game. :p

 

EDIT: if they made the digitial release I can't refund or exchange at £35 to start (not £55), I'd probably buy it.



Hmm, pie.

Try selling digital at $40 and physical at $60 and you will sell they physical copies faster as there would be less pre-owned copies about. Hardcore physical guys will be happy and people wanting to get digital won't get ripped off and since digital are non tradeable there would be less pre-owned taking sales away from new copies of the game.