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Forums - Microsoft Discussion - Xbox One distributor reports losses as sales fail to pick up in China

 

Foreign companies were banned from selling their consoles in China for nearly 14 years, but the country finally allowed Microsoft to do so last year. The company was given clearance to sell 5 million units of the Xbox One in China which were made available towards the end of 2014. However it seems that the Xbox One isn't doing very well in China: The company that Microsoft partnered with to sell the console has reported losses due to the deal.

In October, Microsoft announced that it had sold 100,000 units at launch, which remain the only sales numbers coming out from the company for the China market. Now, BesTV, the Chinese company that was responsible for distributing the Xbox One console, has reported a loss of nearly $2.75 million with its Xbox One division.

Without any real numbers it's not possible to judge how bad the sales have been but it was always going to be a tough task to sell a console in the highly regulated Chinese market, where games cannot contain violence, offensive language and other mature content.

Meanwhile, the PlayStation 4 is still waiting to get an approval to be sold in the country but will definitely suffer the same problems on the games availability front if ever it gets clearance.

Source: TechWeb via Tech In Asia

http://www.neowin.net/news/xbox-one-distributor-reports-losses-as-sales-fail-to-pick-up-in-china



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But China was the chosen one.



 

The Chinese market is ruthless.



Official Tokyo Mirage Sessions #FE Thread

                                      

Ouch... I guess that's why Sony is fighting hard for the PS4 and Vita to be region free. However, at this point, I think Sony should just forget about China altogether.



Ka-pi96 said:
The Chinese government really need to sort out their policies on games. Their restrictions are now negatively affecting Chinese companies as well.


Actually any foreign company entering the market, I think has to partner up with Chinese company. Given my information might just apply to finance sector. 



 

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It was obvius...



Looks like sony are better off waiting and pushing for a better deal. If they get one it could be huge so good luck to them.



No console or handheld will sell that well in China this gen



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

i said ages ago china was going to be a bomb due to shit regulation.

blame canada.


ps4 could do better but even at 3:1 it won't due a millon and will lose money overall. it's only hope is to win the region free battle. ...and if they do i wonder if/how that will affect xbox.



Kinda expected given Chinese gamers needs. Piracy is not considered a crime there (from general point of view). Consoles never had a chance.